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Cadburys Gum Sandwich – US-FOREX.US
Before the recession hit, British candy maker Cadbury had to fight to defend its image as consumers became increasingly health-conscious. It launched “99-calorie” candy bars in 2005, acquired organic premium chocolate maker Green & Black’s and even promoted a scheme to allow schoolchildren to trade empty wrappers for sports equipment. Although chocolate sales still grew… »
Going Cocoa For Cadbury – US-FOREX.US
It used to be all about the gum-now it’s all about the cocoa. Cadbury said Wednesday that its candy bars had led the charge in the second quarter, with chocolate sales hitting double-digit growth, while its chewing-gum brands eked out a 2% sales increase. It’s not hard to work out why, with hard-pressed consumers in… »